Not a loyalty programme.
A closer connection to RARE STAG.
The Stag Circle is for those who choose considered design, quality materials and thoughtful craftsmanship.
Your first RARE STAG purchase begins your membership.
Explore RARE STAGA relationship, not a rewards programme.
Stag Circle is our way of bringing you closer to RARE STAG.
From the materials we choose to the pieces we create, members get a closer look at what happens behind the garment.
Be among the first to know about selected RARE STAG releases and updates.
Occasional notes from the people behind RARE STAG — our thinking, decisions and direction.
Go deeper into the materials, construction and processes behind our garments.
Stay connected with what’s happening next at RARE STAG.
Three ways to be closer.
Begin with the complimentary Stag Circle. Go further when you want greater access.
Stag Circle
For those beginning their journey with RARE STAG.
- Early access to selected content and brand updates
- Founder Letters
- Behind-the-scenes craftsmanship
- Member updates
Stag Black
Everything in Stag Circle, plus:
- 10% member pricing
- Priority access to new collections
- Member Design Input — vote on upcoming designs and colourways
Stag Burgundy
Everything in Stag Black, plus:
- 15% member pricing
- First access to Burgundy Label
- Early access to RARE STAG collaborations
Simple by design.
| Benefit | Stag Circle | Stag Black | Stag Burgundy |
|---|---|---|---|
| Early access & brand updates | ✓ | ✓ | ✓ |
| Founder Letters | ✓ | ✓ | ✓ |
| Behind the Craft | ✓ | ✓ | ✓ |
| Member pricing | — | 10% | 15% |
| Priority access to new collections | — | ✓ | ✓ |
| Member Design Input | — | ✓ | ✓ |
| First access to Burgundy Label | — | — | ✓ |
| Early access to collaborations | — | — | ✓ |
RARE STAG was never meant to be just another T-shirt.
We believe what you wear should have a reason behind it.
The fabric should be considered.
The construction should be intentional.
The finish should matter.
And the people who choose those things should have a closer relationship with the brand creating them.
Stag Circle is that relationship.
It gives us a way to share more of the process, listen to the people who wear RARE STAG, and build what comes next together.
Material. Construction. Finish.
Everything we do begins with the details.
Explore the choices behind the garment — the materials, construction and finishing that make a RARE STAG piece what it is.
Discover the RARE STAG DifferenceIt begins with one piece.
Make your first purchase
Your RARE STAG journey begins.
Enter Stag Circle
Your complimentary membership begins.
Go further
Choose Stag Black or Stag Burgundy when you want greater access.
Questions, answered.
What is the Stag Circle?
The Stag Circle is RARE STAG’s membership community. Your first RARE STAG purchase begins your complimentary membership.
What do I receive with the complimentary Stag Circle?
You receive early access to selected content and brand updates, Founder Letters, behind-the-scenes craftsmanship and member updates.
What is Stag Black?
Stag Black is ₹2,999 per year. It includes everything in Stag Circle, plus 10% member pricing, priority access to new collections and the ability to vote on selected upcoming designs and colourways.
What is Stag Burgundy?
Stag Burgundy is ₹4,499 per year and is invite only. It includes everything in Stag Black, plus 15% member pricing, first access to Burgundy Label and early access to RARE STAG collaborations.
How does Member Design Input work?
From time to time, Stag Black members can vote on selected upcoming designs and colourways. Burgundy members inherit this benefit through their Stag Black membership.
Why is Stag Burgundy invite only?
Stag Burgundy is intentionally limited. Invitations allow RARE STAG to keep the highest tier selective and meaningful rather than turning it into a mass loyalty programme.
Can I become a Burgundy member if I already have Stag Black?
Yes. Existing Stag Black members may be invited to join Stag Burgundy. Burgundy membership is subject to invitation.
Can membership benefits change?
RARE STAG may evolve the Stag Circle as the community grows. Any material changes to membership benefits will be communicated to members.
STAG CIRCLE
A closer connection to RARE STAG.
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